Finding Comfort in Paradox: A Comparison of Franchising to the Corporate Business World

At 1on1 Guidance, we speak with thousands of people throughout the year. And 5 out of 10 of them initially come to us thinking that owning and operating a franchise is the equivalent of their running a “branch office” of a larger national company.

It’s not that this assumption is so wrong. It’s just that it’s incomplete. Without further understanding, a person could make some severe mistakes in judgment. So what’s “incomplete” about it?